The Code Explained is a user-friendly guide to the practical implementation of the ABPI Code of Practice. Author Steven Gray puts the Code into context, explaining in easy to follow terms why pharmaceutical companies need to comply, how to comply and what happens if they don’t.
Steven is recognised as an engaging and articulate author and he brings the ABPI Code to life in this latest book. Packed with advice and examples, The Code Explained should sit on the shelf of every agency, signatory and marketer who works in the UK pharmaceutical industry.
Publisher: The Choir Press